Posts Tagged ‘David Lebovitz chocolate spread’

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NUTELLA: World’s favourite bread spread

June 2, 2015

I’m not a big consumer of the world’s most popular chocolate and hazelnut spread – preferring solid goodness like Baci or Ritter Sport, but I’m concerned about the future of NUTELLA and its devotees.

Baci chocolatesRitter Sport chocolate

This timeline shows recent disturbing facts. Perhaps the beginning of No-tella?

1946 – Italian pastry maker Pietro Ferrero creates a solid chocolate loaf, adding locally grown hazelnuts as an extender due to the short supply of cocoa post World War 11. Children decide it’s a great breakfast treat with bread.

1951 – Now a cream consistency, Supercrema Gianduja is a big hit with children when shopkeepers encourage them to visit their stores bearing slices of bread to be topped with the spread. This becomes known as ‘The Smearing’.

1964 – Re-branded as ‘Nutella’ (pronounced ‘Nootella’) by the founder’s son Michele Ferrero, the spread spreads outside Italy, becoming a favourite with French and Spanish children. My parents however offer me a chocolate bar in a buttered sandwich.

1973 – The Italian film Bread and Chocolate is released. The bittersweet story about an Italian immigrant seeking work in Switzerland includes an outdoor scene where main protagonist Nino Manfredi bites into a bread roll filled with a chocolate bar. The crunching noise is so loud it stops the scene’s string quartet mid sonata.

1978 – Manufacture begins in Australia at Lithgow, about 140 kms from Sydney.

1983 – I discover Nutella and cream cheese sandwiches while studying in Florence.

2007 – Chocolate/hazelnut spread aficionado invents ‘World Nutella Day’ on 5 February.

2013 – Chocolate/hazelnut spread aficionado receives a cease-and-desist order from Ferrero-Rocher who claims their permission was not sought to officially celebrate the spread globally. Over 46,000 social media followers express outrage.

2014 – Nutella®, now available in approximately 160 countries, turns 50.

2014 – Unseasonal weather in Turkey, the world’s leading hazelnut exporter, creates a global shortage. My idea (in a previous post) of combining smashed sugared almonds with chocolate to make almond bark seems inspired.

2014 – Warnings issued of a future global cocoa crisis due to crop failure, disease and adding chocolate to EVERYTHING including gin, vodka and potato crisps.

2015 – Michele Ferrero – owner of the Nutella empire and the richest man in Italy – dies aged 89, with rumours his son is not so interested in the business and takeovers could follow.

2015 – French court bans parents from naming their baby daughters “Nutella” after judge rules “it’s not in the best interest of a child because of the risk of abuse.”

2015 – A friend (let’s call him Gus) announces he’s giving up Nutella because of the nasties it contains, including palm oil, vanillin (MSG) and soy lecithin.

2015 – I hear about a healthy, organic alternative called Nocciolata but it’s not available in Australia. Still wanting a sugar fix, I buy a breadstick and chocolate variation instead called Nutella & GO. Close examination of ingredients list reveals breadsticks contain palm oil.

Nutella & GO

If you love Nutella but want something healthier, try David Leibovitz’s recipe. For an adults-only version, do what renowned Spanish chef Ferran Adria does – add salt and an olive oil drizzle to melted chocolate on a bread roll. Or add it to cream cheese in a toasted sandwich.

Start stockpiling now!

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